Life After the Sidelines: Layla Kiffin’s New Chapter in Baton Rouge
For many, the narrative surrounding Layla Kiffin has long been tethered to the high-stakes, itinerant world of major college football. As the former wife of LSU head football coach Lane Kiffin and the daughter of NFL quarterback John Reaves, she has spent decades dealing with the intense pressures of the industry. However, Kiffin is currently carving out a distinct professional and personal identity in Baton Rouge, far removed from the public perception of life in a coach’s shadow.
The transition to Louisiana has been a multifaceted experience for the 51-year-old. After moving to the state last year—following Lane Kiffin’s appointment as the head coach at LSU—she found herself balancing the needs of her children with the demands of her own professional ambitions. In a recent interview at the downtown restaurant Cocha, Kiffin described the process of establishing her own space, noting that while the move was initially difficult for her son, Knox, the family is beginning to find a new rhythm.
Building a Business in a New City
Central to Layla Kiffin’s adjustment to life in Baton Rouge is the launch of Livin Studio, a fitness venture featuring heated strength and sculpt classes. The project represents more than just a business endeavor; it has served as a primary vehicle for her to connect with the city on her own terms.
Layla Kiffin is building a life of her own in Baton Rouge, beyond LSU football. Here’s how. https://t.co/BmARU76Al4 pic.twitter.com/pOmiu888D4
The studio’s operational details offer a glimpse into the hands-on nature of her work. Kiffin manages the daily operations, often arriving before the 5:30 a.m. classes to oversee the facility. This commitment to the details—including the unique challenge of installing a specialized humidifier—highlights a professional background that began long before her time in Baton Rouge. Her career in event planning, which included a director-level role with the Tampa Bay Buccaneers, instilled in her a rigorous understanding of logistics and the necessity of building reliable professional relationships.
The studio has also become a hub for the local coaching staff, with Lane Kiffin noted as a regular attendee. Regarding their current dynamic, Kiffin emphasized that while their lives remain complex, their ability to maintain a functional co-parenting relationship is essential to their stability.

The Reality of Life in the Public Eye
When attending a game, Kiffin and her daughter, Landry, experienced the hostility of the crowd firsthand while being escorted through the stands.
While fans often view coaches and their families through the lens of team performance, the personal toll of public scrutiny is profound. The criticism directed at coaches often transcends the game itself, impacting children and family members who are caught in the crossfire of fan disappointment.
Layla Kiffin opens Baton Rouge fitness studio near LSU campus. She’s hoping Louisianans will embrace red light rooms. https://t.co/t6e9iUtJkW pic.twitter.com/qb9BCzTNFF
Prioritizing the Next Generation
Beyond the studio, much of Kiffin’s focus remains on her three children. Knox, 17, is currently a junior at University High in Baton Rouge. Her daughter Presley, 20, has recently begun a modeling career, including a notable appearance with Victoria’s Secret, while Landry, 21, continues to pursue her own professional interests in fashion. Kiffin’s approach to parenting—informed by her own upbringing in a football family—remains centered on providing stability despite the inherent instability of their lifestyle.
By immersing herself in the local fabric of Baton Rouge, Kiffin is effectively challenging the long-held assumption that a coach’s spouse must exist solely in the background. As she continues to manage her studio and support her children, her experience shows the personal agency required to handle the high-pressure environment of top-tier athletics. For now, the focus is on the day-to-day: the early morning classes, the family dinners, and the ongoing process of defining a life that belongs to no one but herself.