Best Buy kicked off its 2026 holiday shopping season with an $1,100 price cut on a 65-inch Samsung OLED TV, dropping the set to $1,000 from its regular $2,099.99 tag ahead of the official holiday rush.
While traditional Black Friday falls on Nov. 27, major electronics retailers are launching promotional events weeks earlier to capture holiday spending. “holiday sales are starting in October at Best Buy this year,” Best Buy's own FAQ said, and Best Buy structured its 2026 calendar around rolling discounts, starting with early promotions in October and moving into a series of weekly doorbusters.
The retailer’s main Black Friday sale runs from Nov. 19 through Nov. 28, offering discounts across computing, gaming, home theater, and wearables. Additional promotions follow immediately, with a Cyber Sunday and Cyber Monday sale scheduled for Nov. 29 and 30, followed by Cyber Week deals running from Dec. 1 through Dec. 6.
Save on OLED Televisions and Portable Audio Gear
Shoppers do not need to wait for Thanksgiving week to find steep discounts on high-end electronics. The current sale features several notable price reductions on OLED televisions and portable audio gear.
Sony’s WH-1000XM5 noise-canceling headphones are marked down to $228 from $398, while JBL’s Charge 6 portable wireless speaker is available for $160 instead of its regular price of $200. In the computing category, an Alienware 16-inch 3K OLED gaming laptop received a price cut, bringing its cost down to $1,749.99 from $2,574.99.
National electronics retailer Best Buy is offering daily deals of the day ahead of its main sale, along with a Friday special. On Friday, Nov. 13, the company is launching a doorbusters sale that will include multiple items at major discounts.
While the company has not released specifics on items that will be in the doorbuster sale, shoppers can expect a mix of electronics, home appliances, video games, and more. Some doorbusters will be available in limited quantities, with no rainchecks offered once they sell out.
Customers can find the latest promotions and upcoming sales through Black Friday page. Throughout November, Best Buy traditionally offers a series of doorbuster deals that shoppers can scoop up on its website, on the Best Buy app, and in stores. Customers can visit the Best Buy Black Friday website to see the actual deals.
| Product | Sale Price | Original Price |
|---|---|---|
| Samsung 65-inch S84H OLED TV | $1,000.00 | $2,099.99 |
| LG 55-inch C6 OLED TV | $1,000.00 | $2,000.00 |
| Sony WH-1000XM5 Headphones | $378 | $458 |
| Alienware 16X Aurora Laptop | $1,749.99 | $2,574.99 |
Best Buy Offers Extended Returns Through Paid Subscriptions
Best Buy extended its return policy for holiday items. If you join one of their paid subscriptions—My Best Buy Plus for $49.99 per year or My Best Buy Total for $179.99 per year—you get faster free shipping, exclusive prices and deals, an extended 60-day return window on most products, and access to select sales.
The retailer maintains its price match policy for its own products, meaning if a product drops in price later at Best Buy, customers can get those savings, though it does not cover any deals coming from a competitor’s Black Friday sale.
My Best Buy Plus and Total members can also earn double rewards on qualifying purchases from Nov. 19 through Dec. 6. Members must have an active account and be signed in before making an eligible purchase, which includes the standard rewards benefit plus additional rewards with certain exclusions.
Physical Stores Close on Thanksgiving Day
All physical Best Buy stores will remain closed on Thanksgiving Day. Customers seeking holiday discounts on the holiday can still complete purchases online through BestBuy.com and the Best Buy app.
Best Buy has not confirmed an opening time for stores on Friday, Nov. 26. Shoppers planning in-person visits during the main Black Friday sale are encouraged to verify local operating hours using the retailer’s store locator.
Common Questions About the 2026 Holiday Schedule
When do My Best Buy members earn extra rewards?
Should shoppers wait for Black Friday to buy TVs?
