Grand Theft Auto 6 has crossed the $1 billion threshold in pre-launch revenue ahead of its November 19 release on PlayStation 5 and Xbox Series X and S, according to Insider Gaming.
Sensor Tower estimated that players worldwide have preordered more than 10 million digital copies of the game.
The pre-release revenue figure shows demand for the next open-world installment from Rockstar Games, which comes 13 years after the release of the previous mainline entry Mashable. Grand Theft Auto V generated more than $800 million in its first 24 hours on sale in September 2013 and took three days to surpass $1 billion, according to Take-Two Interactive Insider Gaming.
Sensor Tower tracking indicates that sales have accelerated sharply. On November 3, the analytics firm estimated that the game had generated more than $750 million from roughly 7.71 million sold copies. The game added over 2.6 million copies and about $250 million in revenue in just over seven days Insider Gaming.
A US Army battalion is reportedly offering troops four days off to play GTA 6 as an incentive to re-enlist The signed document says soldiers who re-enlist between August 1 and November 14 can receive a four-day GTA 6 pass pic.twitter.com/VoGo38knrd
Take-Two Interactive has not released its own exact preorder tally. CEO Strauss Zelnick said in a release that orders were reaching unprecedented levels Mashable. Zelnick told Variety that presales were running far in excess of company expectations.
Sony and Microsoft reported that the title is the most preordered game in the history of their respective digital stores Mashable. About three out of every four orders were placed for the PlayStation 5 Mashable.
Market research firm Newzoo published an analysis projecting that the title could generate between $3.3 billion and $5.2 billion in cumulative global sales by the end of its first week Insider Gaming. Sensor Tower preorder numbers and Newzoo launch forecasts are independent estimates rather than official figures from Rockstar or Take-Two Interactive Insider Gaming.
The impending release has drawn attention outside the video game industry, with Hollywood monitoring the launch closely Mashable. Geoff Keighley, founder of The Game Awards, said the entertainment industry should observe the time commitments players are willing to make just as closely as the financial figures Mashable.
Some fans have blocked off work calendars to secure a four-day weekend around the Thursday launch date, using vacation days ahead of the winter movie season Mashable.
The rollout has expanded into music and digital culture. The standard edition is priced at $79.99, and the ultimate version is priced at $99.99. An official album will drop on November 19, followed by a music festival in Miami hosted by Rockstar and PlayStation featuring performances from Cardi B, Travis Scott, and Justice Mashable.
Streamers have driven anticipation online. IShowSpeed accumulated 1.7 million views on a trailer reaction video, and Kai Cenat said he spent more than 130 hours playing earlier entries in the franchise Mashable.
Earlier coverage: Sensor Tower Estimates Grand Theft Auto VI Presales Top $1B
