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Citroën Unveils Retro Electric 2CV Concept Ahead of 2028

Citroën has unveiled a retro-styled electric 2CV concept at the Paris Motor Show, previewing a production compact targeted for a 2028 release at roughly €15,000.

A red Citroen 2CV prototype, with retro styling
A red Citroen 2CV prototype, with retro styling

Citroën has unveiled a retro-styled electric 2CV concept at the Paris Motor Show, previewing a production compact targeted for a 2028 release at roughly €15,000. Measuring 3.76 meters long with a one-ton weight goal, the vehicle revives the stripped-down, utilitarian ethos of the 1948 post-war original.

Citroën Unveils the Electric 2CV Concept in Paris

Citroën took the wraps off its electric interpretation of the classic 2CV ahead of the 2026 Mondial de l’Auto in Paris, presenting a pre-production concept that channels the spirit of the famous post-war utility vehicle. Developed under parent company Stellantis, the concept debuted alongside other brand visions at an exclusive event held at Hangar Y in Paris.

Stellantis used the event to set out its stall for the near future, bringing its FaSTLAne 2030 strategy to life. Stellantis CEO Antonio Filosa, Enlarged Europe COO Emanuele Cappellano, and design head Gilles Vidal detailed how the company intends to shape the future of mobility with more than 50 products to be launched by 2030.

Citroën Unveils Retro Electric 2CV Concept Ahead of 2028
Photo: Yahoo Autos

Citroën design director Pierre Leclercq confirmed that the 2CV concept was never designed merely as a concept, but rather as an advanced phase in the development of a production car. The original car debuted at the Paris motor show 79 years ago, carrying a notoriously austere design brief formulated before and during the Second World War by then-vice president Pierre Boulanger. The modern concept embraces that minimalist heritage.

“Reinventing the 2 CV isn’t about replicating a car from the past; it’s about reinventing what made it unique: its simplicity, its accessibility and the freedom it offered. With the 2 CV Concept, we’re bringing that spirit into today’s world to make electric mobility simpler, more human and more desirable. The world has changed. But the idea remains the same: to make life more beautiful with Citroën.”

Xavier Chardon, CEO of Citroën

Citroën Targets €15,000 Price for 2028 Production Model

The concept measures 3.76 meters long and targets a curb weight around 1,000 kilograms (2,205 pounds). That light mass allows for a smaller battery pack, which supports Citroën’s target price of around €15,000 when the production model arrives on the market in 2028.

Designers loaded the vehicle with both historical nods and cost-saving measures. The exterior features LED headlights, a canvas roof that rolls back, and a corrugated bonnet. Inside, a cylindrical assembly holds the steering wheel, controls, and a display, complemented by a single-spoke steering wheel and a column-mounted drive mode selector.

New Citroën 2CV Concept – Retro Design Meets Affordable Electric Power

Whimsical touches fill the cabin, including pedals marked with a rabbit on the accelerator and a turtle on the brake, and a removable speaker. A utility variant called the 2CV Fourgonnette was also displayed.

Citroën Enters Crowded European Small EV Market

Positioned in the lineup between the Ami quadricycle and the C3, the production version is intended for 2028.

The back seat of the Citroën 2CV Concept
Photo: Wallpaper*

The vehicle enters a field of retro-themed European small EVs pioneered by rivals such as Renault with its 5 E-Tech, 4, and Twingo revivals. Citroën’s projected price point undercuts the starting price of the new Renault Twingo by roughly €4,500.

While executives confirmed that the concept previews an advanced phase of production development, insiders noted that certain elements may be moderated before the car reaches showrooms. Will local subsidies determine whether the production model hits its €15,000 target?

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Business Editor

Marcus Lin

Marcus Lin is the editorial identity for TellingPointy's Business desk, covering companies, markets, labour, trade, regulation, and the changing economics of everyday life. Lin looks past the day's price movement to examine incentives, balance-sheet realities, competitive pressure, and the effects corporate decisions have on workers and consumers. His desk treats company claims as claims, numbers as evidence that needs context, and market excitement as something to interrogate rather than amplify.