Georgia residents shopping for an Audi will eventually be able to purchase a luxury vehicle built right in their home state. Audi announced plans on Saturday to construct its first United States manufacturing plant in Peach County, choosing the Middle Georgia Megasite for a massive, $4 billion capital investment.
A $4 Billion Footprint in Peach County
The facility is designed to reach full production capacity by 2031, targeting an output of 200,000 premium SUVs tailored specifically for North American consumers.
According to the office of Gov. Brian Kemp, the project will generate 4,500 new jobs in the region. Gernot Döllner, CEO and chairman of the Board of Management of Audi AG, highlighted the strategic importance of the move in a joint statement, noting that the company harbors greater ambitions for the American market.
Audi Jobs Will Pump $283 Million into Georgia Economy
State economic officials project that the newly created positions will be high-tech and heavily automated, paying an average salary of more than $63,000 a year.
Pat Wilson, commissioner of the Georgia Department of Economic Development, emphasized the quality of the incoming employment opportunities, which are expected to pump $283 million annually directly into the state economy. To supply the necessary labor force for the automated facility, the Technical College System of Georgia will design customized educational curriculums tailored directly to Audi’s operational requirements.
A $4 billion plant, 200,000 SUVs a year, and about 4,500 jobs is a serious bet on Georgia. Has Audi said where in Georgia it lands yet, or is that still to come?
Logistics and the Power of Shovel-Ready Infrastructure
The selection of the Peach County megasite hinges largely on logistics and infrastructure. The location sits near Class I rail lines, offering direct freight connectivity within a five-hour train ride to the ports of Brunswick and Savannah. It also rests thirty minutes away from two regional airports and ninety minutes from Hartsfield-Jackson Atlanta International Airport.
Speed to market remains a primary driver for major industrial investments in the region. State leaders credited the pre-planning of these megasites—ensuring environmental permits, water supply, and power infrastructure are shovel-ready—with helping Georgia secure top rankings in economic development surveys.
Completing a Megasite Strategy
Site preparation is slated to begin with grading in 2027, followed by actual construction in 2028.
This announcement marks the realization of a rural job-creation pledge Gov. Kemp made when first campaigning for office eight years ago. Over that span, the state established three strategic megasites east and south of Atlanta: Rivian secured the first site near Social Circle, Hyundai claimed the second in Bryan County, and Audi has now taken the third in Peach County near Macon.
Audi, Volkswagen's luxury brand, plans to invest $4 billion in Georgia to build its first U.S. plant after it reportedly considered building a "twin plant" in Chattanooga. https://t.co/3pmS8gJZBX
Unanswered Questions on State Incentives
While state officials declined to immediately detail the specific incentive package offered to secure the German automaker, Kemp indicated that those financial details will eventually become public record.
More on Peach County
Audi AG is planning its first U.S. manufacturing facility in the State of Georgia, an approximately $4 billion state-of-the-art investment at the Middle Georgia Megasite that will deliver 4,500 new jobs to the entire region over the next several years: https://t.co/iP6GAo6Cuc pic.twitter.com/FCPOhkRVtt
