Lebanese couturier Elie Saab and Swedish retailer H&M celebrated their upcoming collection with a star-studded gala at the historic Palais Brongniart in Paris on September 28, 2026. Ahead of the global retail launch on October 22, the event unveiled a surprise bridal gown alongside the highly anticipated collection.
Paris Fashion Week provided the backdrop for a gathering that brought together international models, regional actors, and fashion industry elites inside the Palais Brongniart. The venue was draped in rich burgundy fabrics and framed by a long red carpet, evoking the designer’s long association with high-profile red carpets around the world.
Palais Brongniart Gala Draws Global Stars and Regional Talents
Guests arrived in predominantly black attire to toast the partnership, with prominent regional stars making distinct statements. Egyptian actress Salma Abu Deif attended, while Lebanese actress Razane Jammal chose a tailored suit featuring a belted jacket and classic trousers according to fashion reporting. Mayan El-Sayed and Stephanie Atala also attended the celebration.
International models including Amelia Gray, Gabbriette, Iris Law, Anok Yai, and Lila Moss joined the celebration alongside Imaan Hammam, who fronts the global advertising campaign for the range. Music anchored the evening as 1990s dance artist Robin S performed hits including Show Me Love, supported by DJ sets from Kim Turnbull, Inès Rau, and Ella Knight. Additional guests at the event included Marisa Abela, Calum Harper, Jessica Kahawaty, Lama Alakeel, and Mused Alsaqer.
Details of the Collection and the Surprise Bridal Reveal
The collaboration bridges haute couture craftsmanship with accessible retail pricing. The line spans womenswear, menswear, footwear, and accessories, incorporating signature motifs such as fine lace and gradient sequins.
The evening’s most notable surprise occurred during Robin S’s performance when a model emerged from the crowd wearing a mermaid-style bridal gown featuring a twisting off-the-shoulder neckline, a dramatic back train, and a hand-embroidered veil. This addition extends Saab’s bridal heritage into H&M’s high-street retail format.
Global Launch Schedule and Retail Reach
Ann-Sofie Johansson, H&M creative advisor and head of design womenswear, noted the historical significance of the partnership, tracing the designer’s path from master bridal artisan in Beirut to the center of the French capital’s fashion community. Johansson stated that Mr. Saab is a designer they have always respected, calling the journey an amazing and rich story.
The full collection is scheduled to launch online and in select global stores on October 22, 2026. Regional retail availability includes online and in the UAE, Kuwait and Riyadh.
