VITREUS USA is setting up its first North American operation in Newberry County, bringing a $800,000 investment and 15 new jobs to the area. Henry McMaster reported the move, which establishes a local foothold for the ceramic surface-finishing manufacturer.
The company, a subsidiary of Germany-based VITREUS GmbH, produces engobes, glazes and granulates for the heavy ceramics industry. Located at 200 Park Ave. in Newberry, the new facility develops, manufactures and supplies ceramic surface-finishing products for the brick and roof tile industry. Operations are already underway, with the site currently functioning in a testing and ramp-up phase.
Establishing Local Production in Newberry County
For several years, the German parent company supplied the North American market from Germany. Rising customer demand and order volume pushed the firm to establish local production in the United States.
VITREUS USA announced an $800,000 investment in Newberry County, bringing 15 jobs and a new ceramics coating manufacturing facility. https://t.co/g5ovYQsmUh
With our new production facility in Newberry, we can serve our customers faster and more flexibly, backed by the expertise of our European team. We thank the state of South Carolina, Newberry County and our local partners for their outstanding support.
— Joachim Grothe, VITREUS USA CEO
The manufacturer partnered with the S.C. Commerce’s Landing Pad Program to facilitate its entry into the market.
The company’s decision to invest in Newberry County and partner with S.C. Commerce’s Landing Pad Program reflect the business-friendly environment found here in our state.
— Harry M. Lightsey III, Secretary of Commerce
Vitreus Usa Reoccupies Vacant Industrial Building
Beyond the 15 jobs tied to the initial announcement, the project brings a vacant building in an industrial park back into use. Logistics support for the operation will lean on regional infrastructure.
VITREUS USA’s manufacturing expansion to Newberry County builds on South Carolina’s strong foothold in advanced manufacturing, and it benefits from the competitive edge that SC Ports provides to companies throughout the entire state.
— Micah Mallace, SC Ports President and CEO
Job seekers looking to join the VITREUS USA team can contact the company directly via email at jgrothe@vitreus.com.de.
