Amazon’s October Prime Big Deal Days event wraps up tonight, offering sharp discounts on Apple watches, MacBooks, and AirPods across major retailers.
Tech buyers are securing holiday-season discounts on Apple hardware as Amazon’s 48-hour fall shopping event comes to a close today. The sale provides relief from inflated component costs across the market.
Amazon Prime Day provides an opportunity to save on items that might otherwise be too pricey. Third-party sellers on Amazon frequently undercut official retailer listings by cents so that buyers end up purchasing from non-official sources, and laptops sell out especially fast during the event while the Business Insider Reviews team works around the clock to keep deal roundups fresh.
AirPods Pro 3 Reach Record-Low Prices
Apple’s latest flagship earbuds are available for the record low price of $179.00, down from their normal $249.00 price tag at Amazon. Audio gear has seen some of the steepest markdowns of the two-day event. Reviewers note that the AirPods Pro 3 maintain a familiar visual style while packing capabilities such as hearing protection and live translation.
Over-ear listeners can pick up the Apple AirPods Max 2 for $429, saving $120 off their standard $549 price.
Apple’s over-ear headphones deliver sound quality alongside active noise cancellation, a transparency mode to tune in to surroundings, and crisp call quality.
Apple Watch Discounts Hit Series 12 and SE 3
The Apple Watch SE 3 starts at $199.00 for the 40mm GPS model and $229.00 for the 44mm GPS version, representing $50 discounts that match all-time lows. Wearables are seeing rare price cuts across multiple generations. According to expert Andrew Gebhart, the higher-end Apple Watch Series 12 features a wide-angle OLED display.
Shoppers can secure the 42mm Series 12 GPS model for $349.99 and the 46mm GPS version for $399.99 during the fall event, both reflecting $49 savings from their standard retail prices.
MacBook Air and Pro Prices Drop by $200 and Beyond
Amazon is taking $200 off nearly every M5 MacBook Air model in both 13-inch and 15-inch sizes. Laptop buyers have a wide array of configurations on sale. High-end models are also discounted for heavier workloads, including the 14-inch M5 Max MacBook Pro with 36GB RAM and 2TB SSD for $3,499.00. These markdowns effectively negate summertime price hikes across Apple’s ultraportable lineup.
Apple’s 2026 MacBook Air features the Apple M5 chip, which keeps laptops cool and performance-ready for multitasking users ranging from work-from-home professionals to in-office employees. Optimized system performance and a fanless design make these Apple laptops ideal for those who work for hours at a time.
| Apple Laptop Model | Prime Day Price | Standard Price |
|---|---|---|
| MacBook Air 13-inch (M5, 16GB RAM, 512GB SSD) | $1,099.00 | $1,299.00 |
| MacBook Air 15-inch (M5) | ||
| MacBook Pro 14-inch (M5 Max, 36GB RAM, 2TB SSD) | $3,499.00 | |
Active Discounts Require Amazon Prime Membership
Active discounts require an active Amazon Prime membership as the 48-hour event concludes tonight, with a 30-day free trial available for new subscribers. Competing retailers including Target, Best Buy, and Walmart continue to match or undercut select prices. Availability may be limited as shopping intensifies because inventory is clearing out ahead of the holiday shopping season.
Mashable’s Bethany Allard notes that product availability may be limited as shoppers progress further into the shopping season, advising customers to secure items quickly while supplies last.
